This image was produced for world leading LED manufacturer Marl International.who designed a campaign around the replacement of old bulb technology by modern LED bulbs. The initial brief feratured a static stock image of a broken bulb but on our advice the client favoured a “live action” exploding bulb.
The issue then was how we could do it, The normal route of using a highspeed camera was cost prohibitive so we designed a low tech solution using a bulb, an air rifle, a darkened room, some paper and a freestanding flash bulb, scafolding board and some loft insulation!. We could say more but that would be telling!
The result was a shot the client loved and for us a good days work!
To see how we can develop your ideas give us a call. We are more than a “snapper”!