Mark is a member of BNI Midas who meet at the Liner Hotel in LIverpool every Friday mornning. If you have a business and you are seeking more work or just a network of reliable professionals then contact Mark and arrange a free visit. We guarantee fun and not the usual dry networking event.
As a specialist commercial photographer of some 16 years now I often see clients who have attempted to save money doing or meet a short deadline doing their own photography. I also savvy enough to appreciate with modern phone cameras many see professional photography as an occasional luxury and equally for certain work it is not always viable to have a photographer on standby and in such cases, it is acceptable for non-professional images to be used especially for social media. However, this acceptance comes with a warning and the offer of help.
The warning is that the viewer only sees the image and not the circumstances in which it was taken. Allowances can be made for a one off grab shot such as a funny event or a news item, but most people expect businesses to be professional and that the content has been considered before release even in the “disposable” world of social media. In fact, it is surprising that when an ill thought out message or image is put out how suddenly the content sticks around longer than an advert in a doctor’s surgery.
Your brand is built up as the sum or all the points of contact between your business and your client or intended client. It is best described as perhaps what people say about you, your business, product or service when you are not in the room. The most powerful sense with which we form an impression is our eyes and first impressions count most of all. Would you trust a surgeon whose LinkedIn image shows them with spilt coffee on his gown suggesting a shaky hand?
If you are going to generate your own visual content, then here are some tips to avoid the obvious mistakes.
1. Prepare. Even if it is images taken at an internal event or think about your content beforehand. Set yourself an objective. Professionals work to brief so beforehand think what you are going to show, what message are you trying to get over, who is your audience and which social platforms is the content going to be put out on. This makes content more structured, more relevant to the reader and saves producing an avalanche of mediocre content when one good piece of content is better for all. Also check you have the relevant permissions to take the images booth in terms of content and where you are going to be. There are a few traps here such as children and private property.
2. Designate one person to get the shots. Let them get the best views and have time to compose the shots.
3. Compose shots carefully – make sure there is nothing in any shot that should not be there. I have seen dish clothes in fine dining images, people photobombing the guest and just general office mess too many times to count! Also make sure the images are correct photographically (focus, exposure etc)
4. Vet the content. Before you publish, pause and check you have taken the shot correctly both in terms of Paragraph 1 and 3 above!
5. Review the work after the shoot. Did the content work, what could be done better? This way you will not repeat mistakes and waste time in the future.
These simple rules will work for all businesses and avoid embarrassing own goals that competitors will revel in!
Get help from a professional
Many businesses need regular content for social media and hiring a professional photographer is neither appropriate, feasible or affordable. However,your clients will not distinguish the photographs from those you spent money on to get the perfect website or brochure and poor quality ”social” content can destroy all your good work and intentions.
There is help at hand. We are pleased to now be able to offer again small group and 121 tuitiion aimed at your business so you can proiduce thise “professional” look images that really engage a client. Our training makes use of your kit and your existing resources where appropriate so you do not have to worry about buying expensive kit. These courses are perfect for estate agent businesses, small restaurants, artisan producers and event organisers.
Our course teach the practical bassics of how to construct, take, edit and publish your images so they catch the eye. The courses are run at our Liverpool studio or at your own business venue.
For details and pricing call or email or office today. Courses start from just £99 plus VAT for a half day and £175 plus VAT for a full day. Bespoke courses for you and up to 4 staff can be designed from just £400 plus VAT for a full day
Recent commission to promote a villa close to Villamora
We are delighted to have been asked to complete a full shoot of all theholiday cottages for the impressive and historic Graythwaite Estate in Cumbria .
The cottages are all converted estate cottages and buildings completed to a very high specificatio nand to be found in the unique setting of the woodland and lakeside estate that borders the western side of Windermere 4 miles south of Hawkshead.
Last Friday saw the 15th annual Cannes do celebrating Liverpools vibrant construction businesses and the Independent State of Liverpool as well as raising funds for local chariiiesy. The dinner held at the Rum Warehouse saw 610 guests enjoy a fun afternoon and raise thousands of pounds. The event is organised annualy by Professional Liverpool.
We were delighted to provide PR and event photography along with our information screens for the first ever Lakes Wedding Show at the Junction 36 Exhibition Centre this weekend. The exhibition show cased wedding suppliers for the Lake District and attracted a full range of suppliers who were able to interact with over 600 visitors to the show looking for the perfect supplier for their big day. As well as trade stands the show included a wedding catwalk and expert talks with tips and tricks for couples planing their day.
We are delighted to announce our new premises at Office 8, Cavendish House, Brighton Road, Waterloo, Liverpool, L22 5NG. The office includes facilities for on site table top poduct photography and commercial portrait work.
December so far has seen a variety of work with the opening of the Cartmell Christmas festival, the opening of teh new Liverpool Gin Distillery and a new menu for teh award winning Punchbowl at Crosthwaite ( Cumbrias dining Pub of the Year 2018).
Thanks again to our clients for the continuing support and trust
We are delighted to have been asked to photgraph used for the cover for “My Planet Liverpool’s” December edition. The magazine covers articles about the city and is aimed at the professional sector.
Download a copy here
This comment was received following a recent shoot in Liverpool on a derelict office block:
“Im writing this about the quality photographic job you did for me back in June at St Annes House
in Bootle, I apologise here today for telling you it was a shoot for a swanky new restaurant,
where you could take lots of beautiful food shots, but it being based in Bootle you must have
smelt a rat as ‘Swanky’ and ‘Bootle’ just don’t go together...
but the actual shoot itself was for the inside and outside of a derelict death trap of an X Sefton
Council building that was falling down...
Not only did you have to seek out the cocky watchman from a neighbouring building to get the
keys from and gain access through, the guy himself then proceeded to refuse to accompany you
into the building due to the dilapidated state it was in...
But to your credit you soldiered on and visited all the floors in their varying state of shiteness,
including armed I believe, with a head torch for the lower floors which where in total darkness.
You made sense of all this and interpretted the brief far better than I could, as I thought the client
was asking to create something amazing out of what was basically a delelict tip of a building.
And you produced lots of great photographs for the client to review and for me to take the credit
for... Being the seasoned professional you are you know how these things pan out, out of the
brilliant 50-60 photos taken the client then just chooses 2.
Which now sit proudly in their wonderfully designed (by me) sales literature.
So for the professionalism shown in dire conditions and quality of shot taken I would have no
hesitation in recommending you for any photographic work to any of my clients, friends or family
in the future.”
Martin Thornton, Designer
We are thrilled to be booked once again to photograph the leading Chef’s Conference in Shefield next July where there witll be the National Young Restaurant Team Competition Final 2019, an evening with Danial Clifford, headline demonstrations from Tom Aitkin and Clare Smyth MBE along with a special Gala Dinner. The event is on 10 & 11 July 2019. Find out more and book your conference place using the link below.
We are delighted to now be part of the Profici Marketing Agency in Liverpool. As well as offering our specialist photography services we can now offer clients direct access to all the services of a modern creative agency.
For all enquiries conatct Mark on 0151 374 2925 today.
Limited to 100 businesses
We are delighted to offer two very special business packages ahead of our move to Liverpool in 2019.
Giving back to the sector
We work closely with all aspects of the Hospitality sector and for this reason we are proud to give something back to the sector via the leading charity Hospitality Action. We are delighted to be a corporate member and to support their fund raising that provides vital help for both current and former menbers of the hospitality industry. To find out more and offer support please visit www.hospitalityaction.org.uk
from vaadhoo digital
If you are looking for our digital signage site it has moved to the website address below
We can handle composite, hdr and other advanced photography and editing for our clients in house.
We are often asked to go beyond simple image production to create finished artwork. This can include HDR editing, Layering and graphic creation. To see examples please see the link below
We also work in sectors outside hospitality
Due to our relationship with client’s we often get asked to handle other work. This has included unusual projects such as capturing an exploding lightbulb, a controversial campaign for a butcher and PR work for some motor sport clients. Follow the link below to see what other work we can handle!